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| Features | Starter Insights | Growth Accelerator | Enterprise Analytics |
|---|---|---|---|
| GTM Account Setup | ✓ | ✓ | ✓ |
| GA4 Property Setup | ✓ | ✓ | ✓ |
| Basic Tags Setup | ✓ | ✓ | ✓ |
| Event Tracking | Basic Events Only (e.g., Page Views) | Standard Events (e.g., Add to Cart) | Advanced Events (e.g., User Engagement) |
| Conversion Tracking | ✓ | ✓ | ✓ |
| Enhanced E-commerce Tracking | – | ✓ | ✓ |
| Custom Dimensions/Metrics | – | ✓ | ✓ |
| Custom Reports in GA4 | Basic Reports | Advanced Reports | Customized Detailed Reports |
| Data Analysis and Insights | – | ✓ | ✓ |
| Regular Audits | – | ✓ | ✓ |
| Updates and Troubleshooting | Basic Troubleshooting | Advanced Troubleshooting | Comprehensive Troubleshooting |
| Client Training | Basic Overview | In-depth Training | Comprehensive Training and Workshops |
| Documentation Provided | Basic Documentation | Detailed Documentation | Comprehensive Documentation |
| Data Privacy Compliance | Basic Guidance | Advanced Guidance | Comprehensive Compliance Support |
| Custom Audience Building | – | ✓ | ✓ |
| Audience Segmentation | – | Basic Segmentation | Advanced Segmentation |
| A/B Testing | – | ✓ | ✓ |
| Dedicated Support | – | – | ✓ (Priority Support) |
| Pricing | $ (Most Affordable) | $$ (Moderate) | $$$ (Premium) |