Here’s How to Find Out!

When you invest in a new website or marketing campaign, you naturally want to ensure it’s delivering results.

But how can you objectively measure the success of your online initiatives?

Simple – dive into the data!

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Key Metrics

to Evaluate Your Website & Marketing Performance:

  1. Engagement Metrics
  2. Conversion Metrics
  3. Website Quality
  4. Traffic Quality

Let’s delve deeper to give you a clearer understanding and determine if your current setup is effective.

1. Engagement Metrics

audit1
  • Website Visitors:
    How many individuals are discovering and visiting your website?
  • Average Session Duration:
    Are visitors staying on your site for more than 11 seconds? Longer durations often indicate higher engagement.
  • Returning Visitors:
    How many people find your website valuable enough to return?

2. Conversion Metrics

audit2
  • Contact Forms:
    How many visitors are reaching out through your contact forms?
  • Direct Contacts:
    Are visitors staying on your site for more than 11 seconds? Longer durations often indicate higher engagement.
  • Website Purchases:
    How many visitors made a purchase on your site?

3. Website Quality

audit3
  • User Experience (UX):
    Is the website’s navigation intuitive? Is the content easily accessible and readable for users?
  • Page Load Time:
    Slow websites can deter visitors. Ensure your website loads swiftly across all devices.
  • Tracking Tools:
    Are essential tracking tools, like pixels, properly installed and functioning to collect data for remarketing?

4. Traffic Quality

audit4
  • Source:
    Where is your traffic coming from? Organic search, paid campaigns, social media, or referrals?
  • User Engagement Rate
    A high bounce rate can indicate that visitors aren’t finding what they’re looking for.
  • Audience Demographics:
    Are you attracting the right audience in terms of age, location, interests, etc.?

Request Free Audit

We’ll dedicate an hour to closely examine your website and data, addressing the questions presented on this site.

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Request Free Marketing Audit

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