Category: Mental Availability

  • Mental Availability – a less-known but very powerful metric in marketing

    Mental Availability – a less-known but very powerful metric in marketing

    A while back, we had the opportunity to meet an insightful individual named Mark Smith, who shed light on some of the less frequently discussed yet critical metrics in marketing beyond the usual suspects like conversions, ROI, and Customer Lifetime Value.  Intrigued by his perspective, we decided to delve deeper and explore one such metric…