Boosting Compliance and Analytics

Our client:

A Professional Employer Organisation (PEO) offers a streamlined approach to human resource outsourcing through co-employment. In this setup, the PEO handles essential employee management tasks like payroll and benefits administration. This allows businesses to focus on their core activities while the PEO manages the administrative details.

Challenge:

Our PEO client needed a digital infrastructure upgrade to address two critical areas:

1. Data Privacy Compliance: Ensuring strict adherence to ICO and GDPR regulations for data collection and processing.
2. Enhanced Data Analytics: Improving data collection and analysis capabilities to refine online advertising strategies.

Solution:

To tackle these challenges, we implemented a comprehensive solution:

1. Compliance-focused Cookie Consent: We designed and deployed a user-friendly cookie consent system that met ICO and GDPR requirements, ensuring clear information and transparent consent collection for data processing.
2. Streamlined Tag Management: By integrating Google Tag Manager, we enabled efficient deployment and management of marketing tags without extensive coding. This streamlined user interaction tracking and analysis on the PEO’s website.
3. Data-Driven Analytics: We set up Google Analytics to enhance data collection, enabling detailed tracking of user behaviour, events, and conversions, providing valuable insights into website performance and user engagement.
4. Unified Advertising and Analytics: Integrating Google Ads and GA4 ensured seamless data flow between advertising campaigns and analytics, allowing for more accurate ad performance and conversion tracking.
5. GDPR-compliant HubSpot Setup: We configured HubSpot cookies to be fully compliant with ICO and GDPR regulations, ensuring user data was processed according to regulations while maintaining effective marketing and customer relationship management (CRM).

Result:

Implementing these solutions led to significant improvements for the PEO:

• Enhanced Compliance: The solutions ensured full compliance with data privacy regulations, minimising legal risks and boosting user trust.
• Data-driven Advertising Optimisation: Integrating Google Tag Manager, Google Analytics, and Google Ads created a seamless data pipeline, enabling the PEO to optimise campaigns and improve targeting based on user behaviour and website interactions. This led to higher conversion rates and a better return on ad spend (ROAS).
• Improved Client Insights: Enhanced data collection and analysis capabilities empowered the PEO to gain deeper customer insights, refining their overall client service strategy.

In summary, our comprehensive approach not only addressed the PEO’s immediate challenges but also set them up for long-term success in the digital world. By integrating advanced data analytics and ensuring compliance, we helped them boost their operational efficiency and deliver top-notch service to their clients.