Get clear insights from Google Analytics, Search Console, Google Ads, and more through chat.

Bring analytics, search, advertising, and website intelligence into one AI workflow without switching between disconnected tools.
Connect your sources, ask a question, and turn the answer into useful visual outputs in a simple three-step workflow.
Connect data sources
Bring analytics, search, ads, and website intelligence into one place.
Ask your question
Use natural language to explore metrics, trends, and campaign performance.
Generate reports
Create visual outputs, bar charts, line charts, and custom tables quickly.
Unlock your marketing insights and make your team more data-driven
Real-world use cases
Explore how teams use Backona AI across Google Ads, GA4, Search Console, and Meta - then open any example in full.
Device Funnel Performance Gap
Search Demand vs Site Performance
Weekday Weekend Demand Shift
Brand Defense Check
Google Ads GA4 Campaign Landing Page Match
Remarketing Re-engagement Lift
Attribution Aware Budget Decision
Advanced Deep Dive Follow Ups
GA4 Google Ads Attribution Gap
Google Ads GA4 Organic Revenue Contribution
GA4 Google Ads Funnel View
ROAS vs Engagement Quality
Campaign Structure Hygiene Check
High Intent Page Monetization
New vs Returning Value Gap
Search Console GA4 Organic Landing Page Review
Organic Visibility vs Paid Pressure
Google Ads GA4 Budget Shift Recommendation
Multi Source Growth Story
Geo Expansion Opportunity Map
Google Ads Conversion Quality Check
Content Refresh Priority
Weekly Performance Brief
Meta Ads Campaign Reality Check
Multi Channel Opportunity Map
Search Query to Landing Page Chain
Audience Quality Across Paid Organic
Pricing Page Conversion Opportunity
Meta GA4 Awareness Conversion Bridge
Google Ads GA4 Channel Mix Conversion Quality
Meta Ads GA4 Post-Click Quality
Landing Page Quality by Source
Traffic Spike Investigation
Conversion Lag by Source
Blended Weekly Client Update
Retention Remarketing Growth
Simple Multi Connector Example
Paid Search Organic Cannibalization Check
Google Ads Spend vs GA4 ROAS
Search Console Google Ads Query Overlap
Choose an affordable plan that offers the best set of features for your AI-driven marketing analysis.
£ 290 billed annually
£ 1450 billed annually
Loved by marketing teams
See how teams use Backona AI to turn their marketing data into clear, actionable answers - in their own words.
Streamlined analytics with great onboarding support!
Backona AI has been a great addition to our toolkit, making it much easier to bring all of our Google Analytics data together while also helping us monitor website functionality and SEO across multiple sites. David has been especially helpful throughout the setup process, clearly demonstrating how the platform can deliver real value to our business.
Jenna Muldoon
Marketing lead
1 month ago
Excellent tool for marketing managers...
Excellent tool for marketing managers and perhaps board level executives who want to interrogate their analytics and website performance without having any GA4 training. Let's face it GA4 is not easy to use, but Backona makes it easy.
Steve Tipson
Marketing consultant
5 months ago
Go for Backona!
I joined Backona as a SEO specialist for my PG project while pursuing my Masters at Coventry Uni. Wonderful experience. I have not seen anyone so friendly and kind like David. I never felt like I am talking to an employer while discussing SEO suggestions with David. Ann has been really helpful and she has a strong product knowledge. At Backona, you not only get an ai-based data solution but also kind-hearted, dedicated humans who really want your business to grow!
Arihara
SEO specialist
8 months ago
Demo of Backona
I had the opportunity to see a demo of the product designed by Backona in action, and I was thoroughly impressed by its capabilities in the data analytics space. The product is powerful and addresses a significant need in the industry for managing marketing efforts effectively. Its robust analytics and intuitive interface make it a game-changer for marketers looking to leverage data for strategic decisions. I’m excited to see how the company evolves and the impact this product will have on the market.
Saroj
Marketing professional
2 years ago
Great expertise and professionalism!
Backona and in particular, David, offer a professional and focused service.
They have gone far beyond the original remit (e.g. from 16 critical events to 26 being tracked at no additional cost) to ensure we have improved the reporting we require so that the marketing team receive the accurate data to maximise our budgets.
GA4 now reporting correctly, with all channels categorised and verification and enhance eCommerce tracking settings for accurate revenue and product performance data set up.
The back-up and support offered to our whole team is excellent.
Finally, David is a courteous guy who I look forward to working with for many years to come and would not hesitate to recommend his services and expertise.
PB
Marketing team
2 years ago
Fabulous and professional service
Fabulous and professional service. I would definitely recommend Backona and Dawid to anybody wanting to get a detailed Google Analytics report with an explanation and advice on how to use the report to develop your business and gain more customers. Thanks!!!
Monika
Business user
2 years ago
Backona: a strategic partner with a human-first approach to problem solving
David had delivered a workshop on digital marketing and data. It was evident that his approach was built very much on "first principles". I approached David for a consultation as I was facing issues with lead generation.
David not only helped me identify the key blockers that I was facing, but also helped me plan how I could systematically clear them.
It was incredible to see him at work: clear thinking, practical application, and a "human-first" approach to problem solving.
Thank you, David! And, best wishes to team Backona!
Pulkit Mukesh Sharma
Consultant
2 months ago
Great tool for a small team
As a startup founder, I struggled with too many dashboards and not enough clarity. Backona helped simplify everything. I can ask plain-language questions about our Google Analytics or Ads data and get instant, accurate answers, often with charts.
It saves time and makes data accessible even for non-technical teammates. I’d like to see more integrations (Twitter), but overall, it’s a valuable tool for data-driven decision-making.
Aliaksandr Babko
Founder
10 months ago
Backona have been very efficient and helpful
Backona have been very efficient and helpful in anylysing and problem solving for income generation (charity). David Patrykowski has been exceptional with his support and delivery. If you have a data issue, Backona is the company to help you.
Jade
Charity manager
2 years ago
Backona excels in crafting insightful...
Backona excels in crafting insightful analytical reports for our business. Their reports are thorough, providing deep insights into our data trends and performance metrics. The visualizations are clear and impactful, making it easy for our team to grasp complex information quickly. Backona's attention to detail and accuracy in data analysis have significantly enhanced our decision-making process. Their proactive approach and commitment to delivering actionable insights have made them a valuable partner in driving our business growth. Highly recommended for anyone seeking top-notch analytical reporting services!
Jaroslaw Milewski
Analyst
2 years ago
Great cooperation
I am impressed by how Backona's team understands the challenges faced by people dealing with analytics. Cooperation with Piotr was very efficient, and I received clear and comprehensive answers to all my questions. I definitely recommend their solutions.
Marta Piotrowiak
Analytics user
2 years ago
Backona Analytics software is a God send.
I’m a marketing manager for a bespoke kitchen company, selling kitchens worth £30’000 upwards.
Being able to gather more data about website visitors that use safari and Firefox helped me optimise my landing pages and PPC campaigns.
Additionaly Backona performed a free audit of analytics implementation on my site and improved my GA4 results.
Michal Thomas
Marketing manager
3 years ago
Start-up essentials guidance
I'm a start-up business/ solopreneur and found myself in the very fortunate position to have an impromptu sit down with David. I'm juggling a lot - most of it unknown territory to me but David's input and advice was incredibly valuable. I'm excited to try out Backona ai as soon as I have the essentials in place.
Iram Qureshi
Solopreneur
4 months ago
Backona AI has been one of the best investments this quarter!
Backona AI has been one of the best investments this quarter! Setting up my service was incredibly quick, thanks to the super-fast support from the team.
A big shout-out to David—his quick tip made all the difference. Now, I can effortlessly check all my different Google Analytics and Google Search Console accounts from a single email. This solution has streamlined my workflow and saved me valuable time.
Highly recommended for anyone looking to optimize their process!
germanky
Business owner
1 year ago
A great solution for Product Designers
I am a Product Designer and I had the opportunity to use Backona, a tool that supports the tedious process of website analytics. The product allows you to connect GA4 to AI and converse with data. It sounds futuristic, but it really works. For me, it completely changes the paradigm of the quantitative data analysis process, making it more natural and effective. I no longer have to dig through reports; I simply ask questions and draw conclusions. It’s a great tool.
Greq Pe
Product designer
2 years ago
Marketing overview for an architectural practice
Dawid provided us with a thorough analysis of our current marketing tools and suggested simple improvements that can be done in-house. He then offered us other steps, that could be done by a professional marketing team, over the next months or years, to achieve the position on the market that we aspire to.
I appreciated his views and comments from a marketing expert perspective. He certainly knows what he is talking about!
Halat Roman
Director
2 years ago
Commitment to customer satisfaction!
I was truly impressed by Backona's unwavering commitment to customer satisfaction. They went above and beyond by conducting a complimentary audit of my website's analytics implementation and subsequently enhancing my GA4 results. This level of dedication and meticulousness truly distinguishes Backona from other providers in the analytics software industry.
Having used Backona for a significant period of time, I can confidently affirm that their service has exceeded my expectations. The customer support team is exceptional, consistently available to offer assistance and promptly address any inquiries or concerns I may have.
Based on my personal experience, I wholeheartedly recommend Backona to marketing professionals and business owners seeking to optimize their online presence and maximize their marketing endeavors. Backona's Analytics software, combined with their exceptional customer support, positions them as a valuable asset for any organization.
Marcin Rabiej
Marketing professional
3 years ago
Streamlined analytics with great onboarding support!
Backona AI has been a great addition to our toolkit, making it much easier to bring all of our Google Analytics data together while also helping us monitor website functionality and SEO across multiple sites. David has been especially helpful throughout the setup process, clearly demonstrating how the platform can deliver real value to our business.
Jenna Muldoon
Marketing lead
1 month ago
Excellent tool for marketing managers...
Excellent tool for marketing managers and perhaps board level executives who want to interrogate their analytics and website performance without having any GA4 training. Let's face it GA4 is not easy to use, but Backona makes it easy.
Steve Tipson
Marketing consultant
5 months ago
Go for Backona!
I joined Backona as a SEO specialist for my PG project while pursuing my Masters at Coventry Uni. Wonderful experience. I have not seen anyone so friendly and kind like David. I never felt like I am talking to an employer while discussing SEO suggestions with David. Ann has been really helpful and she has a strong product knowledge. At Backona, you not only get an ai-based data solution but also kind-hearted, dedicated humans who really want your business to grow!
Arihara
SEO specialist
8 months ago
David gave a fantastic and informative presentation
David gave a fantastic and informative presentation about starting up a Digital Consultancy to our Staffordshire Business School MSc Digital Marketing students.
Paul D
Lecturer
2 years ago
Demo of Backona
I had the opportunity to see a demo of the product designed by Backona in action, and I was thoroughly impressed by its capabilities in the data analytics space. The product is powerful and addresses a significant need in the industry for managing marketing efforts effectively. Its robust analytics and intuitive interface make it a game-changer for marketers looking to leverage data for strategic decisions. I’m excited to see how the company evolves and the impact this product will have on the market.
Saroj
Marketing professional
2 years ago
Great expertise and professionalism!
Backona and in particular, David, offer a professional and focused service.
They have gone far beyond the original remit (e.g. from 16 critical events to 26 being tracked at no additional cost) to ensure we have improved the reporting we require so that the marketing team receive the accurate data to maximise our budgets.
GA4 now reporting correctly, with all channels categorised and verification and enhance eCommerce tracking settings for accurate revenue and product performance data set up.
The back-up and support offered to our whole team is excellent.
Finally, David is a courteous guy who I look forward to working with for many years to come and would not hesitate to recommend his services and expertise.
PB
Marketing team
2 years ago
Fabulous and professional service
Fabulous and professional service. I would definitely recommend Backona and Dawid to anybody wanting to get a detailed Google Analytics report with an explanation and advice on how to use the report to develop your business and gain more customers. Thanks!!!
Monika
Business user
2 years ago
I've been using Backona for a while now…
I've been using Backona for a while now and I'm really happy with their service! Moreover, the customer support team is amazing - they are always available to help and answer any questions I have.
Damian Banas
Business user
3 years ago
Backona: a strategic partner with a human-first approach to problem solving
David had delivered a workshop on digital marketing and data. It was evident that his approach was built very much on "first principles". I approached David for a consultation as I was facing issues with lead generation.
David not only helped me identify the key blockers that I was facing, but also helped me plan how I could systematically clear them.
It was incredible to see him at work: clear thinking, practical application, and a "human-first" approach to problem solving.
Thank you, David! And, best wishes to team Backona!
Pulkit Mukesh Sharma
Consultant
2 months ago
It's a great product
It’s a great product, with a lot of potential. Can’t wait for more functionalities!
Allena Ikeka
Business owner
7 months ago
Great tool for a small team
As a startup founder, I struggled with too many dashboards and not enough clarity. Backona helped simplify everything. I can ask plain-language questions about our Google Analytics or Ads data and get instant, accurate answers, often with charts.
It saves time and makes data accessible even for non-technical teammates. I’d like to see more integrations (Twitter), but overall, it’s a valuable tool for data-driven decision-making.
Aliaksandr Babko
Founder
10 months ago
Backona have been very efficient and helpful
Backona have been very efficient and helpful in anylysing and problem solving for income generation (charity). David Patrykowski has been exceptional with his support and delivery. If you have a data issue, Backona is the company to help you.
Jade
Charity manager
2 years ago
Backona excels in crafting insightful...
Backona excels in crafting insightful analytical reports for our business. Their reports are thorough, providing deep insights into our data trends and performance metrics. The visualizations are clear and impactful, making it easy for our team to grasp complex information quickly. Backona's attention to detail and accuracy in data analysis have significantly enhanced our decision-making process. Their proactive approach and commitment to delivering actionable insights have made them a valuable partner in driving our business growth. Highly recommended for anyone seeking top-notch analytical reporting services!
Jaroslaw Milewski
Analyst
2 years ago
Great cooperation
I am impressed by how Backona's team understands the challenges faced by people dealing with analytics. Cooperation with Piotr was very efficient, and I received clear and comprehensive answers to all my questions. I definitely recommend their solutions.
Marta Piotrowiak
Analytics user
2 years ago
Great experience
Great experience, great insight, great advice and great service. Thank you.
Mark Piorkowski
Business user
2 years ago
Backona Analytics software is a God send.
I’m a marketing manager for a bespoke kitchen company, selling kitchens worth £30’000 upwards.
Being able to gather more data about website visitors that use safari and Firefox helped me optimise my landing pages and PPC campaigns.
Additionaly Backona performed a free audit of analytics implementation on my site and improved my GA4 results.
Michal Thomas
Marketing manager
3 years ago
Start-up essentials guidance
I'm a start-up business/ solopreneur and found myself in the very fortunate position to have an impromptu sit down with David. I'm juggling a lot - most of it unknown territory to me but David's input and advice was incredibly valuable. I'm excited to try out Backona ai as soon as I have the essentials in place.
Iram Qureshi
Solopreneur
4 months ago
The company actually looks great.
The company actually looks great.
Manav Trivedi
Business owner
7 months ago
Backona AI has been one of the best investments this quarter!
Backona AI has been one of the best investments this quarter! Setting up my service was incredibly quick, thanks to the super-fast support from the team.
A big shout-out to David—his quick tip made all the difference. Now, I can effortlessly check all my different Google Analytics and Google Search Console accounts from a single email. This solution has streamlined my workflow and saved me valuable time.
Highly recommended for anyone looking to optimize their process!
germanky
Business owner
1 year ago
A great solution for Product Designers
I am a Product Designer and I had the opportunity to use Backona, a tool that supports the tedious process of website analytics. The product allows you to connect GA4 to AI and converse with data. It sounds futuristic, but it really works. For me, it completely changes the paradigm of the quantitative data analysis process, making it more natural and effective. I no longer have to dig through reports; I simply ask questions and draw conclusions. It’s a great tool.
Greq Pe
Product designer
2 years ago
Great company
Great company, are helping us to transform our marketing and social media. Would 100% recommend
Taylor Grice
Marketing manager
2 years ago
Marketing overview for an architectural practice
Dawid provided us with a thorough analysis of our current marketing tools and suggested simple improvements that can be done in-house. He then offered us other steps, that could be done by a professional marketing team, over the next months or years, to achieve the position on the market that we aspire to.
I appreciated his views and comments from a marketing expert perspective. He certainly knows what he is talking about!
Halat Roman
Director
2 years ago
Highly recommend!
Impressive analytical knowledge and exceptional customer support received from both Piotr and David
Natalia Wilson
Business user
3 years ago
Commitment to customer satisfaction!
I was truly impressed by Backona's unwavering commitment to customer satisfaction. They went above and beyond by conducting a complimentary audit of my website's analytics implementation and subsequently enhancing my GA4 results. This level of dedication and meticulousness truly distinguishes Backona from other providers in the analytics software industry.
Having used Backona for a significant period of time, I can confidently affirm that their service has exceeded my expectations. The customer support team is exceptional, consistently available to offer assistance and promptly address any inquiries or concerns I may have.
Based on my personal experience, I wholeheartedly recommend Backona to marketing professionals and business owners seeking to optimize their online presence and maximize their marketing endeavors. Backona's Analytics software, combined with their exceptional customer support, positions them as a valuable asset for any organization.
Marcin Rabiej
Marketing professional
3 years ago