Case Study: Empowering “Who Called Me News” with Clever Analytics

Our client:

“Who Called Me News,” is a renowned UK news portal dedicated to unmasking phone scams and empowering users against fraudulent activities. They sought our expertise in Clever Analytics to enhance their Google Analytics data insights.

24.20% more traffic data


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Previously, traffic data from users with ad-blockers and high privacy browsers remained invisible in Google Analytics.


Our solution effectively identifies users with ad-blockers or privacy-focused browsers like Firefox and Brave, enhancing the amount of traffic data collected by 24.40%. It captures key data and integrates it with GA4, ensuring a comprehensive understanding of user interactions. This boosts data accuracy, aiding in informed decision-making while respecting user privacy and compatibility across different browsers.


Thanks to Clever Analytics, our client experiences a significant 24.40% increase in user data insights, all seamlessly integrated within GA4. This enhancement has proven to be a vital asset in uncovering previously inaccessible user traffic data, thereby enriching their understanding and strategic decision-making capabilities.


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The installation process of our data solution was remarkably simple and efficient. We seamlessly integrated the extended Google Analytics tracking code into the head section of our client’s website, enabling comprehensive tracking of user interactions. Additionally, we added a single DNS CNAME record for a dedicated subdomain used exclusively to collect traffic data.

Clever Analytics was up and running same day gaining valuable insights into user behavior and paving the way for data-driven decision-making.


At Backona, our commitment to data recovery and accuracy is evident in our impressive average data recovery rate of 26%. However, in this particular case, we achieved a recovery rate of 24.40% due to the specific characteristics of “Who Called Me” target audience, primarily consisting of non-technical individuals with minimal usage of ad-blockers or alternative browsers.

Whilst the 24.40% recovery rate may appear slightly lower than our average, it’s essential to emphasise the significant impact it has on enriching the data insights within Google Analytics for your business. Every percentage point gained translates to valuable data that informs better decision-making, improved marketing strategies, and enhanced user experiences. The data collected from these non-technical users provides essential insights that contribute to your business growth and overall success.

At Backona, we take pride in delivering reliable data insights tailored to your unique target audience, ensuring your data collection and analysis efforts are both efficient and fruitful. Rest assured that our team continues to strive for excellence, offering data solutions that bring value and drive your business forward.