• Article: 10 Best AI Tools for E-commerce marketing (with prices)

    Article: 10 Best AI Tools for E-commerce marketing (with prices)

    In this article we will provide you with a list of the Best AI Tools & software on the market for Ecommerce business owners and marketing specialists.

  • 5 Essential Tips to Master Google Tag Manager!

    5 Essential Tips to Master Google Tag Manager!

    Welcome to our blog post, where we delve into the intricacies of mastering Google Tag Manager (GTM). This powerful tool can revolutionise your website’s marketing capabilities, but it comes with its own set of challenges. Let’s explore the common mistakes users make and how to avoid them! Mastering Google Tag Manager: Avoid These Common Mistakes…

  • Conquer the Search Results: A Beginner’s Guide to SERP Analysis

    Conquer the Search Results: A Beginner’s Guide to SERP Analysis

    Before we dive into the world of SERP analysis, we want to share some very exciting news: Our new AI tool is now open for beta testers!  This groundbreaking technology promises to revolutionise how we understand marketing data, making it easier than ever to harness the power of AI in your daily tasks. This tool…

  • Boost Your Clicks: Essential CTR Strategies for Websites

    Boost Your Clicks: Essential CTR Strategies for Websites

    Hey there! Ready to turn those casual web browsers into happy customers of your business?To kick your marketing into high gear and skyrocket your traffic, sales, and customer engagement, it’s key that visitors can’t resist clicking your site link when it pops up in their search results. Wondering how to make that happen? Let’s boost…

  • Mental Availability – a less-known but very powerful metric in marketing

    Mental Availability – a less-known but very powerful metric in marketing

    A while back, we had the opportunity to meet an insightful individual named Mark Smith, who shed light on some of the less frequently discussed yet critical metrics in marketing beyond the usual suspects like conversions, ROI, and Customer Lifetime Value.  Intrigued by his perspective, we decided to delve deeper and explore one such metric…

  • 2024 UK Cookie Consent Compliance: Mastering the Dos and Don’ts of using cookies on your website

    2024 UK Cookie Consent Compliance: Mastering the Dos and Don’ts of using cookies on your website

    UK Cookie Consent Rules What are Cookies?  Imagine stepping into your favourite bakery, where they remember exactly how you like your coffee, your preferred delicacy on the side and have it ready for your next visit. Similarly, cookies on websites are small bits of data stored on your computer, enhancing your online experience. Consider these…

  • GA4 & Shopify Integration: Common Challenges and Mismatched Metrics

    GA4 & Shopify Integration: Common Challenges and Mismatched Metrics

    The importance of e-commerce analytics can’t be overstated, especially in a digital realm where understanding your customers determines the success of your online store. As Universal Analytics becomes a thing of the past, Google Analytics 4 (GA4) emerges as a pivotal tool for insightful data. However, merging GA4 with platforms like Shopify isn’t always straightforward.…

  • Why Does GA4 Display Average Engagement Time as 0m 00s?

    Why Does GA4 Display Average Engagement Time as 0m 00s?

    Why Does GA4 Display Average Engagement Time as 0m 00s? Google Analytics 4 (GA4) represents the newest iteration of Google’s web analytics tool, aimed at furnishing webmasters and marketeers with a more profound understanding of user behaviours. However, a noticeable number of users have voiced concerns about the Average Engagement Time in their GA4 reports…

  • What can your ditzy friend teach you about your website (without even realizing)?

    What can your ditzy friend teach you about your website (without even realizing)?

    If you’ve paid good money for a website and then more money for marketing, if you have plenty of visitors to your landing page, but you’re still not generating leads or sales, this is for you. Your website needs to tell people what they need to know right away, with a minimum of scrolling or…

  • What’s Happening in the Analytics Field in September 2023

    What’s Happening in the Analytics Field in September 2023

    Analytics, the practice of analysing and interpreting data to provide business insights, is an ever-changing landscape. In this blog post, we shall delve into some of the most recent developments in the analytics sector as of September 2023. The Migration from Universal Analytics to GA4 🔄 Websites are transitioning from Universal Analytics (UA) to GA4…

  • Why You’re Not Getting Leads Despite High Marketing Spend

    Why You’re Not Getting Leads Despite High Marketing Spend

    Introduction The Problem: You’re investing heavily in marketing, be it in time, money, or resources, but the leads and sales are nowhere to be found. Sound familiar? You’re caught in a frustrating situation many businesses face: sinking significant funds into marketing with minimal results. This article aims to guide you through this challenge, offering concrete…

  • Google’s Ad Market Dominance: A Look at Chrome’s New Privacy Settings

    Google’s Ad Market Dominance: A Look at Chrome’s New Privacy Settings

    Introduction: The New Update in Google Chrome The latest update of Google Chrome brings with it new privacy settings in relation to advertising. This update aligns with Google’s initiative to change the way user data is tracked. The company has been vocal about this revolutionary change, discussing it in various blog posts that delve into…

  • Fuelling Growth: Why SMEs Must Prioritise Financial Management and How to Do It

    Fuelling Growth: Why SMEs Must Prioritise Financial Management and How to Do It

    How can I calculate the cost per employee per project? Will an additional 10% on top of my quote cover my profitability margin? These are the questions I am commonly asked, especially by entrepreneurs at the beginning of their journey. The answer will depend on the company’s circumstances and the state of its financial management.…

  • Browser Privacy Comparison: An In-depth Study on Data Protection

    Browser Privacy Comparison: An In-depth Study on Data Protection

    Abstract In the realm of digital privacy, browsers play a crucial role in protecting or exposing user information. As technology continues to evolve and personal data becomes a significant commodity, users and organisations alike must understand the different privacy features offered by various browsers. This paper presents a detailed comparison between six popular browsers —…

  • Guide to Cookie Laws (UK and EU)

    Guide to Cookie Laws (UK and EU)

    Introduction As businesses increasingly conduct operations online, ensuring user data privacy is becoming more critical. This guide aims to provide an overview of the key aspects of cookie laws in the UK and the EU, including the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR). What are Cookies? Cookies are…

  • European Commission Adopts EU-U.S. Data Privacy Framework

    European Commission Adopts EU-U.S. Data Privacy Framework

    Significant development that brings relief to users of Google Analytics 4 (GA4) and Google Tag Manager (GTM), the European Commission has adopted the EU-U.S. Data Privacy Framework. This framework concludes that the United States ensures a level of data protection that is comparable to that of the European Union, allowing for the transfer of personal…

  • Understanding Client- and Server-Side Data Management: A Simplified Overview

    Understanding Client- and Server-Side Data Management: A Simplified Overview

    Data management is at the heart of any successful business, impacting everything from decision-making to customer engagement. As data volume continues to grow exponentially, understanding how to effectively manage and leverage it becomes increasingly essential. A key aspect of this involves understanding the difference between client-side and server-side data management, each having its own strengths…

  • Effect of Browser Privacy Settings on Google Analytics and Possible Solutions

    Effect of Browser Privacy Settings on Google Analytics and Possible Solutions

    In the contemporary digital age, numerous browsers, including Firefox, Brave, and Safari, have implemented measures to block “social network tracking elements” by default. These elements encompass various tracking tools like Google Analytics, which are integral components in website traffic analysis and are often used alongside the Google Ads network. As such, users who navigate the…

  • Google Analytics 4 – Essential Tool for Business Improvement

    Google Analytics 4 – Essential Tool for Business Improvement

    Introduction: Google Analytics 4 (GA4) is a powerful analytics platform that provides valuable insights into your website or app’s performance. With its advanced features and capabilities, GA4 is a must-have tool for businesses looking to make data-driven decisions and enhance their online presence. In this comprehensive guide, we will explore the key benefits of GA4…